Company details, prices, the 14-day return right, terms, ANPC, privacy and cookies: a plain checklist for selling online in Romania, as of October 2026.
Read this first
This is a checklist, not legal advice. It covers what Romanian and EU law ask of a shop selling to consumers, as of October 2026, and the rules do change: ANPC updated its own requirements more than once in recent years. Before you launch, have a lawyer or your accountant check your terms, and take ANPC's current requirements from anpc.ro rather than from any blog, this one included.
Who you are, on every page
Law 365/2002 on electronic commerce asks for your identification to be permanently and easily accessible on the site. In practice, in the footer or on a page the footer links to:
The company name and registered address.
A phone number and an email address customers can actually reach you on.
The Trade Register number and the CUI (tax identification code).
Any authorisation your activity needs, and who issued it.
Prices that tell the whole story
Prices shown clearly, saying whether VAT is included.
Delivery costs stated before the customer orders, not discovered at checkout.
The total price, with every tax and fee, shown before the order is placed.
Accepted payment methods and delivery times.
Before and after the order
OUG 34/2014 on consumer rights (the Romanian version of the EU directive) lists what a customer has to be told before buying at a distance. The ones every shop needs to get right:
The main characteristics of each product.
The right to withdraw from the purchase within 14 days without giving a reason, how to do it, and a model withdrawal form.
Who pays for the return shipping. If it is the customer, say so before the order.
The legal guarantee of conformity, and any commercial warranty on top of it.
How complaints are handled.
An order button that says plainly that the order means paying, such as "Order with obligation to pay".
A confirmation of the order on a durable medium, usually an email the customer can keep.
Terms and conditions
A shop needs its own terms: ordering, payment, delivery, returns, warranty, complaints and how disputes are settled. Written for your shop, not copied from another one. Copied terms promise things you do not do and leave out things you do.
ANPC and dispute resolution
Shops selling to consumers in Romania display the ANPC information on alternative dispute resolution (SAL), usually as a pictogram in the footer that links to ANPC's complaints platform. The exact model and placement are set by ANPC order, so take the current version from anpc.ro.
The EU's online dispute resolution platform (SOL, or ODR) was shut down on 20 July 2025 by Regulation (EU) 2024/3228. The SOL banner and link that many shops still carry are no longer required and can come off.
Privacy, cookies and data
A privacy policy that describes what your shop actually collects, why, for how long and who it shares it with (courier, payment processor, accountant). GDPR applies to every shop.
Consent before any non-essential cookie is set: analytics, advertising, social pixels. A banner that only says "we use cookies" is not consent.
Saying no has to be as easy as saying yes.
Accessibility, from June 2025
Since 28 June 2025, the European Accessibility Act (transposed in Romania by Law 232/2022) asks e-commerce services to be usable by people with disabilities: readable contrast, working keyboard navigation, images with text alternatives, forms with labels. Microenterprises (fewer than 10 people and at most €2 million in turnover) are exempt for services, but an accessible shop also sells to everyone else better, so it is worth doing either way.
Outside the website
A few obligations come with selling online but live with your accountant, not your web developer: invoicing (in Romania, invoices to consumers also go through RO e-Factura), the cash register rules if you take payment on delivery, and registering the activity code for online retail. Ask before launch, not after the first order.
What we build in
Our online shops (from €1,490) come with the pieces the website carries: the company details in the footer, prices with VAT and delivery shown up front, the withdrawal information and form, an order button worded as the law asks, an email confirmation, ANPC links, cookie consent and accessible forms. You bring the terms checked by your lawyer; we put them on the site. More in Presentation site or online shop?
Frequently asked questions
Is a terms and conditions page mandatory for an online shop?
In practice, yes. The information the law requires before a distance sale (ordering, payment, delivery, returns, warranty, complaints) has to be given to the customer, and a terms page is where it lives. It should be written for your shop, not copied.
Do I still need the ANPC SOL banner?
No. The EU online dispute platform closed on 20 July 2025, so the SOL banner and link can be removed. The ANPC SAL information is still required; take its current form from anpc.ro.
How long do customers have to return a product bought online?
14 days from receiving it, without giving a reason, under OUG 34/2014. If the shop does not tell the customer about this right, the period can be extended by up to 12 months.
Does your business need a website? Most customers look you up before they call. What a website does that a Facebook page or a Google listing cannot, and when you honestly do not need one yet.
How much does a website cost? Real 2026 prices for a presentation site, an online shop and custom software in Romania, what pushes the price up, and the running costs nobody mentions.
Website or Facebook page? A social page is free and quick; a website is yours and shows up in search. What each does well, where each falls short, and why most businesses need both.
Presentation site or online shop? A presentation site brings in calls and enquiries; an online shop takes payment. How to tell which one your business needs, what each costs and when to switch.
How do you show up on Google? The free Google Business Profile, reviews, a website Google can read and Search Console: what each does, in what order, and how long it honestly takes.
Wix, WordPress or a custom website? A site builder is cheap to start; a custom site costs more up front and is yours to keep. Where each wins, the costs that come later, and how to choose.
RIGTECH SRL (limited liability company) · Registered office: Str. Parângului 49, 200719 Craiova, Romania · Trade Registry no. J2026044903004 · CUI 55237870 · Share capital: 500 lei