A social page is free and quick; a website is yours and shows up in search. What each does well, where each falls short, and why most businesses need both.
A fair question
A Facebook or Instagram page costs nothing, takes an afternoon, and sits where a lot of your customers already spend their time. For some businesses it is genuinely enough to start with. The question is what it cannot do.
What a social page does well
It is free to set up and quick to update.
It reaches the people who already follow you.
It is easy to share, comment on and send a message from.
It is good for showing what is new this week.
Where it falls short
You do not decide who sees your posts. Reach depends on an algorithm that changes without notice.
Accounts get hacked, restricted or locked, often with nobody to talk to.
It looks like everyone else's page, and anyone can make one in five minutes, so it proves little about how serious a business is.
Visitors without an account run into login walls.
People searching for what you do, rather than for your name, rarely land on a social page.
Older posts sink down the feed, and your prices and services sink with them.
What a website adds
An address you own (yourbusiness.ro) that stays put whatever happens to any platform.
Pages Google can match to the searches your customers actually type.
Room for the whole picture: services, prices, portfolio and answers to common questions, in one place.
An enquiry form or a shop that works the same for everyone, account or not.
Professional email on your own domain.
For most businesses: both
Use social media to stay in front of people and the website as the place everything points to. A post brings someone in; the site answers their questions and turns them into a call, an enquiry or an order. Your Google Business Profile should link there too.
When you are testing an idea, sell mostly through messages to people who already know you, and do not need strangers to find you. When that changes, a simple presentation site is the next step, and it costs less than most people expect.
Frequently asked questions
Can I use my Facebook page instead of a website?
To start with, yes. It falls short once you want people who do not know you to find you in search, or want a place that looks established and that you control.
Does a website replace social media?
No. They do different jobs: social media reaches people, the website turns them into customers. Most businesses get the best results by linking one to the other.
Is a website better for SEO than a Facebook page?
Yes. A website can have a page for each service and area, which is what Google matches to specific searches. Social pages rarely rank for anything except the business name.
Does your business need a website? Most customers look you up before they call. What a website does that a Facebook page or a Google listing cannot, and when you honestly do not need one yet.
How much does a website cost? Real 2026 prices for a presentation site, an online shop and custom software in Romania, what pushes the price up, and the running costs nobody mentions.
Presentation site or online shop? A presentation site brings in calls and enquiries; an online shop takes payment. How to tell which one your business needs, what each costs and when to switch.
How do you show up on Google? The free Google Business Profile, reviews, a website Google can read and Search Console: what each does, in what order, and how long it honestly takes.
What must a Romanian online shop show by law? Company details, prices, the 14-day return right, terms, ANPC, privacy and cookies: a plain checklist for selling online in Romania, as of October 2026.
Wix, WordPress or a custom website? A site builder is cheap to start; a custom site costs more up front and is yours to keep. Where each wins, the costs that come later, and how to choose.
RIGTECH SRL (limited liability company) · Registered office: Str. Parângului 49, 200719 Craiova, Romania · Trade Registry no. J2026044903004 · CUI 55237870 · Share capital: 500 lei