A presentation site brings in calls and enquiries; an online shop takes payment. How to tell which one your business needs, what each costs and when to switch.
The difference in one line
A presentation site convinces people to contact you. An online shop lets them buy without contacting you at all.
A presentation site suits you if
You sell services: trades, clinics, consultants, studios, restaurants, B2B.
Every job is priced differently or needs a conversation first.
You want calls, quote requests and bookings rather than orders.
Your products are few, made to order, or sold in person.
It usually has a home page, a page per service, an about page, a portfolio or gallery, and contact. Ours start at €490 with 5 pages included, and more can be added.
An online shop suits you if
You sell products at fixed prices that can be shipped or collected.
You already get "can I order this?" messages on social media.
You want sales that do not depend on you answering the phone.
You are ready to handle stock, shipping and returns.
On top of the pages, a shop needs a catalogue, product search, a cart, checkout and online payments, and an admin panel for orders and stock. Ours start at €1,490 with 100 products included, and the catalogue can grow well past that. What the law asks a shop to show is in What must a Romanian online shop show by law?
The questions that decide it
Can a customer decide and pay without talking to you? If yes, a shop.
Do you have time to process orders every day?
Are your prices the same for everyone?
How many products do you have, and how often do they change?
You can start small
You do not have to decide forever. Many businesses start with a presentation site, see which products people ask about, and add a shop once the demand is clear. Planned that way from the start, the shop is added to the site later rather than replacing it.
Tell us what you sell and how you sell it now, and we will tell you which one we would build, including when the answer is the cheaper one.
Frequently asked questions
What is a presentation website?
A site that presents a business: who you are, what you offer, the work you have done and how to get in touch. It is built to bring in calls and enquiries rather than take payments.
Can I sell a few products on a presentation site?
A handful, through an order form or on enquiry, yes. Once you want online payments, stock tracking and order management, you need a shop.
Can a presentation site become an online shop later?
Yes, if it is planned for. Built with that in mind, the shop is added to the existing site instead of replacing it.
Does your business need a website? Most customers look you up before they call. What a website does that a Facebook page or a Google listing cannot, and when you honestly do not need one yet.
How much does a website cost? Real 2026 prices for a presentation site, an online shop and custom software in Romania, what pushes the price up, and the running costs nobody mentions.
Website or Facebook page? A social page is free and quick; a website is yours and shows up in search. What each does well, where each falls short, and why most businesses need both.
How do you show up on Google? The free Google Business Profile, reviews, a website Google can read and Search Console: what each does, in what order, and how long it honestly takes.
What must a Romanian online shop show by law? Company details, prices, the 14-day return right, terms, ANPC, privacy and cookies: a plain checklist for selling online in Romania, as of October 2026.
Wix, WordPress or a custom website? A site builder is cheap to start; a custom site costs more up front and is yours to keep. Where each wins, the costs that come later, and how to choose.
RIGTECH SRL (limited liability company) · Registered office: Str. Parângului 49, 200719 Craiova, Romania · Trade Registry no. J2026044903004 · CUI 55237870 · Share capital: 500 lei