RIGTech
Most customers look you up before they call. What a website does that a Facebook page or a Google listing cannot, and when you honestly do not need one yet.
If customers find you, check you or compare you online, yes. And almost all of them do: before calling a plumber, booking a dentist or ordering from a supplier, people search the name and look at what comes up.
A website is the one thing that comes up that you control. Reviews, directories and social profiles say things about you. Your site is where you say them yourself, in your order, with your prices and your phone number where people can see them.
In a September 2026 TrustedFirms survey of 1,146 US adults, 87.7% said they had decided not to hire or buy from a business because they could not find enough information about it online. 97% had at some point worried that a business they found online might not be real.
A website will not convince anyone on its own: the same survey found that reviews carry more weight than anything a company says about itself. What it does is remove the doubt. A visitor who finds a real address, real people and a clear offer stops wondering whether you exist and starts deciding whether to call.
A 2025 Clutch survey of US small business owners found that 83% had a website, up from 64% in 2018. When most of the businesses next to you in a search have a site and you do not, the gap is the first thing people notice.
A good site handles the part of selling that repeats itself:
A Facebook or Instagram page is rented space. The platform decides who sees your posts, changes the rules when it likes, and can lock an account with nobody to call. Your domain and your site stay yours.
That does not mean dropping social media. It means having one address that everything else points back to. The trade-offs are in Website or Facebook page?
Someone searching "electrician Craiova" or "custom furniture Bucharest" is ready to buy. A Google Business Profile helps you appear on the map. A website with pages that say what you do and where is what lets Google match you to the longer, more specific searches, and it gives the profile somewhere to send people.
Google's own research (2014) found that about half of the people who do a local search on their phone visit a shop within a day. Those searches are worth being found for. Step by step: How do you show up on Google?
Honestly: if all your work comes from word of mouth, you are booked months ahead and nobody ever asks for a link, a website can wait. The same goes for testing an idea for a few weeks, where a social page is cheaper and faster.
The moment you want customers who do not know you yet, or you are losing work to someone who looks more established online, it stops being optional.
Less than most people expect, if the scope is clear. Our presentation sites start at €490 and online shops at €1,490, at a fixed price agreed before work starts. What moves the price is in How much does a website cost?, and if you are choosing between a simple site and a shop, see Presentation site or online shop?
RIGTECH SRL (limited liability company) · Registered office: Str. Parângului 49, 200719 Craiova, Romania · Trade Registry no. J2026044903004 · CUI 55237870 · Share capital: 500 lei